Margaret Tuschinski

Director Digital Product Management, Personalization

Maggie Tuschinski is the Personalization Experience Owner for USAA, serving as a customer advocate, partnering with leaders across all business units to transform the member experience and ensure that members are at the center of every business decision. Maggie leads a Personalization Experience Services organization that includes teams from digital operations and technical operations, and the Chief Information Officer (CIO), who work collaboratively to promote a consistent experience for members across the company and across all member contact points.

Maggie previously served as a product management and product development expert, and has spent her career in the banking and financial services industry where she was responsible for all aspects of the design of products from conception through consumer testing and deployment. Maggie led the design team behind the Personalization Platform, the USAA’s next-generation mobile experience, and was the driving force behind the USAA’s initiative to deliver a consistent user experience across platforms.