Serhat Guven

Insurance Consulting & Technology Leader for the Americas

Serhat Guven is Willis Towers Watson’s Insurance Consulting & Technology Leader for the Americas. He and his team are responsible for the delivery of consulting services and technology solutions that are uniquely designed to help insurers respond to significant industry trends; as well as provide carriers support in core areas that are fundamental for effective business management and profitability.


Prior to his current role, Serhat Guven was Willis Towers Watson’s Property Casualty Sales and Practice Leader for the Americas. In this capacity he was responsible for go to market strategy and development of the full range of consulting services and software solutions to P&C insurance companies.

Before joining Willis Towers Watson, Serhat spent nine years in a variety of positions at United Services Automobile Association (USAA), where he was the technical expert on multivariate pricing, demand modeling, classification and tiering analysis, territorial ratemaking, and data management.


Serhat’s primary area of expertise is developing advanced analytics solutions for a wide variety of insurance applications. Particular examples of Serhat’s past predictive modeling experience include:

·       Price optimization development and implementation projects for large and mid-size personal lines insurers

·       Multivariate modeling of the insurance risk for small and large personal and commercial lines insurers

·       Training on predictive modeling techniques and applications


Serhat is very active on industry and professional committees. He currently serves on the Casualty Actuarial Society (CAS) ratemaking and exam committees.

Serhat has authored several actuarial papers most recently “Beyond the Cost Model: Understanding Price Elasticity and its Applications” (CAS 2013 Winter Forum). He is a frequent speaker on predictive modeling topics at actuarial seminars and meetings.


Education and Credentials

Serhat graduated from the University of Texas at Austin with a Bachelor’s of Science in mathematics. He became a member of the American Academy of Actuaries in 2001 and a Fellow of the Casualty Actuarial Society in 2002.